The near-miss iceberg
For every serious incident, there are approximately 300 near-misses (Heinrich's ratio). Most organisations capture less than 10% of near-misses because reporting is difficult, time-consuming, or culturally discouraged. Each unreported near-miss is a missed opportunity to prevent the serious incident.
Making reporting effortless
- Mobile reporting — report an incident or near-miss in under 60 seconds from a phone
- Photo and video — attach visual evidence directly from the device camera
- Voice-to-text — describe the incident verbally; AI transcribes and categorises
- Anonymous option — allow anonymous reporting to increase near-miss capture
- Location tagging — automatic GPS coordinates for field incidents; zone selection for indoor
From report to resolution
Once reported, the system automatically classifies severity, assigns an investigator, sets a deadline, and triggers notification chains. Investigation findings link to corrective actions (CAPAs) with owners, due dates, and effectiveness verification. The entire chain — from incident to prevention — is tracked and auditable.
An incident reporting system that people actually use prevents the next accident. One that gathers dust on a shelf prevents nothing.